| 연구분야 | 사회과학 > 경영학 | ||
| 논문제목1 | 소상공인의 정보이용수준이 균형성과에 미치는 영향에 관한 연구 - 지원서비스의 조절효과를 중심으로- | ||
| 논문제목2 | A Study on the Effects of Information Usage Level on the Balanced Scores of Small-scale Businessmen -focusing on the Moderating effects of the support policy- | ||
| 주저자/소속 | 나상균/원광대학교 |
공동저자/소속 | 허동욱/호원대학교 |
| 학술지명 | 경영교육연구 | 발행기관명 | 한국경영교육학회 |
| 권(호) | 26(4) | 발행년월 | 2011년 08월 |
| 시작/끝 페이지 | 341/365 | 총페이지 | 25 |
| 언어 | 한국어 | ||
| 초록1 | 본 논문은 국내 소상공인의 성과평가에 대한 실증분석 자료를 제시하고자 단계별 정보 이용 수준과 정부지원서비스가 소상공인의 균형성과에 미치는 영향을 파악하는 데에 초점을 맞추고 있다. 분석결과에 따르면, 소상공인의 단계별 정보이용수준에 따라 균형성과에 영향을 미치는 것으로 분석되었다. 또한, 정부지원서비스는 소상공인의 단계별 정보이용수준과 경영성과와의 관계에 대하여 조절효과가 있는 것으로 분석되었다. | ||
| 초록2 | In this paper, an analysis was conducted to investigate the effects of small-scale businessmens information usage level on their balanced scores by introducing such multidimensional factors of the stepwise information usage level as information acquisition, utilization and processing used as individual variable respectively. From the analyses, it was found that, first, information utilization and processing except for information acquisition out of three information usage levels exercised positive impacts on the performance of small scale businessmen. From the analyses, it was found that, first, information utilization and processing except for information acquisition out of three information usage levels exercised positive impacts on the performance of small scale businessmen. Such findings of the analyses might be interpreted as referring to the probability that the net profit and return on investment (ROI) of small businesses could be reduced in spite of increase in sales, if and when excessive investment be made on their part to satisfy the high customer demand without considering their scale Second, the analyses showed that the correlation between information acquisition, utilization and processing of small-scale businessmen on the one hand and the governments support service on the other could have regulatory influence upon the balanced scores of small-scale businessmen. These findings might eventually lead to a conclusion that there is still insufficient awareness of the real objectives of governments support policies which aim not to simply support small-scale businessmen but to help them improve their competitiveness. As a consequence, most small-scale businessmen are inclined to rely frequently on the support center for small businesses as an ultimate means to solve their problems in management, which have already developed into a serious problem. | ||
| 키워드1 | 소상공인, 정보이용수준, 균형성과 | ||
| 키워드2 | small businesses, information usage level, Balanced Scores | ||
자료실
게재논문 원문서비스
자료실
[제26권4호] 소상공인의 정보이용수준이 균형성과에
작성자 : 관리자
조회수 : 186
게시일 :
2011-09-04
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